50 Cent’s new headphones – The SMS Audio SYNC

So your friend does really well by thinking outside the box and endorsing something other than champagne and vodka, so what do you do – launch your own brand!

The success of Dre Beats is something we guess 50 Cent wants to cash in on as he realeases his own headphones: The SMS Audio SYNC

They are wireless, lightweight headphones with Kleer technology, so you can hear good sounding beats from 50feet away and they wont need recharging for 17hours!!! Go 50 Cent – we think you may be taking over this market right hurrrr

The SMS Audio SYNC is £300 from johnlewis.com

Dr Dre Sells Beats Headphones Stake For £191M

Dr Dre has sold his share in the Beats headphone company for a massive £191 Million! Now that’s what I call business!

The rapper/producer only set up the company three years ago but his Beats By Dre headphones have become some of the most popular headphones on the market with Lady Gaga even designing her own range of cans.

The high quality, premium priced product has become a must have for music fans around the world and Asian company HTC are keen to take a cut of the profits, snapping up Dre’s 51% for a cool £191M.

“It’s an exciting brand that’s been built around something very special.” said HTC’s Peter Chou.

I’m assuming that making beats isn’t exactly a massive priority right now then! I wonder if he’ll sell Aftermath Records…