Customers visiting the Regent Street store or online shopping site set to open on 8th March, won’t find ‘personal stylists’ or be spoon-fed hot new catwalk looks. Instead they’ll be encouraged to shop from the four different collections, and fine-tune their own signature wardrobe, just like the street stylers.
With two different ateliers – one in Paris and one in Stockholm – the Stories designers have come up with wardrobes for you and all your fashionable friends. A fan of femininity? Team a perfect Breton and a well-cut midi to nail that Left Bank Parisian look courtesy of the ‘Poetic & Dandy’ line. Into a more grown-up style with a sports luxe edge? Work a satin bomber and chic flippy skirt from the ‘Sophisticated & Architectural’ story. Or, if you’re all about Scandi style, you have two collections to choose from. ‘Minimalism and Contradiction’ offers up graphic chic –check out the hot printed suits- while ‘Industrial & Effortless’ is all about tough leathers and androgynous tailoring.
Can’t honestly say i’ll personally be buying any of that gear but i’m sure it’ll be someones cuppa tea!