CARA DELEVINGNE has already led the charge in introducing the fashion world to Cécile – a new British label that has launched for spring/summer 2013. The Vogue cover girl stepped out wearing one of the inaugural collection’s slogan T-shirts during Paris Fashion Week, sparking buzz about the origins of the little-known brand.
The founders of the label – a small group of experienced industry experts – wish to remain anonymous so that the focus is always on the collections, rather than the designers, but they admit that endorsement couldn’t come better than from that of fashion’s model-of-the-moment.
“She’s amazing and we are thrilled that she is a fan of the brand,”
one of the Cécile designers told us. “She was someone who was in our minds throughout designing the last collection, so her wearing Cécile is the perfect fit.”
Cécile – named after one of the founders’ grandmothers (“an eccentric artist, who was often seen dressed head-to-toe in animal prints”), – was conceived after the band of creatives decided that there was a gap in the market for a brand that could be worn with a variety of wardrobe pieces.
“We felt that there was a need for the perfect T-shirt to wear under a Celine jacket or the statement sweatshirt with your favourite jeans,” one of the founders said. “We wanted to focus on our very European aesthetic, but keep it super affordable and great quality. Cécile is all about high impact T-shirts that enhance your best basics, high-end or high-street.”
The team, who are based in London, describe the label as “bold, luxe street, French and not too serious with a side of mange tout” – a nod to the label’s playful aesthetic. T-shirts come either bearing bright colourful motifs or witty slogans – such as “Written and directed by Woody Allen”.
“We see it moving with the times,” a spokesperson for the label told us of her hopes for the label. “Right now, we are all feeling vibrant prints and the right kind of slogans, but maybe next year it will soften depending on our mood. There is already a Cécile sensibility, which is a little tongue-in-cheek and that will always be there.”
The collection is available to buy at Liberty.